Durham Master of Arts (MA) in Marketing
MA in Marketing - Structure of Programme
Learning is achieved through a combination of taught sessions with Durham Faculty,
guided reading, individual exercises and on-line support.
CORE modules
You study 7 core modules:
- Business Economics and Accounting (BEA)
- Buyer Behaviour and Marketing Communications (BBMC)
- Organisational Behaviour (OB)
- Practising Social Marketing (PSM)
- Strategic Marketing Management (SMM)
- Strategy (S)
- Research Methods (RM)
ELECTIVE modules
You then choose 2 elective modules from a varied portfolio. Those currently on offer include:
- Financial Management (FM)
- Human Resource Management (HRM)
- Information Systems Management (ISM)
- International Strategic Management (ISTM)
- Operations and Supply Chain Management (OSCM)
- Small Business Management (SBM)
DISSERTATION
The programme culminates in a 12,000 word dissertation which provides an opportunity for you to
investigate in greater detail an aspect of marketing that you have already studied as part of
your MA programme.
You will be expected to deal with your chosen topic in a competent and scholarly manner, and to display
critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.
Other qualifications
Partial completion of the programme may entitle you to a different qualification:
- PG Certificate: 60 credits (4 modules) are required *
- PG Diploma: 120 credits (8 modules) are required *
* (Please note: these are exit options only; you cannot enrol for a certificate or diploma course.)
All Core modules, 2 electives and the dissertation are required for the award of MA in Marketing.